If you are trying to reach a larger audience with your online marketing efforts but don’t know where to start or are overwhelmed by the Google Display network, you should definitely check out BuySellAds.com (BSA).  (If you sell ads on your site, this is also for you but this article is focused on the publisher [...]

It’s very important to clearly outline your goals for your website and make sure that the way your organize the site not only supports those goals but also provides the information that your prospects AND customers are looking for in an easy and intuitive manner. This can be quite complicated for more businesses since you [...]

Another great local business directory to get your business listed on is Best of the Web. It is free to get listed but you are limited in what you can display on your listing. However, for only $9.95 a month, you can go premium and get a much better listing.

Yelp is another great website on which to get your website listed.  It’s free and reaches (as of Aug. 2011) over 63 million people a month. You can learn more about why you should do it on the Yelp About Us page. You can also do paid advertising on Yelp (shown in the example listing [...]

Google Places is a wonderful FREE way to get your businesses physical location into Google Search on the first page for keywords and phrases that are relevant  to your business AND within your geographic location.  These results show up in both Google Search AND Google Maps. You can ask your customers to rate and review [...]

Did you know that 20-25% of the searches on Google have NEVER been searched for before? Did you know that 98-99% of search engine users click on results on the first page and don’t go any further?  Instead, if they don’t find what they are looking for, they search again and try to refine their [...]