If you are trying to reach a larger audience with your online marketing efforts but don’t know where to start or are overwhelmed by the Google Display network, you should definitely check out BuySellAds.com (BSA). (If you sell ads on your site, this is also for you but this article is focused on the publisher aspect.)
Basically it’s a market of publishers. You find a niche site that fits the market you want to reach. The site provides additional information including an overview of what it’s about, the available ad spots, number of impressions you will get and the price. BSA provides some key metrics on the site including Alexa rank, number of Delicious saves, number of Yahoo! inbound links, number of Facebook likes, Google Pagerank and more. BSA also allows you to create a wishlist of sites you want to advertise on in the future–definitely useful since you will likely find many as it also displays a list of suggested sites as you are browsing the network.
BSA also provides some “leaderboards” so you can check out top sites by price range and as you buy additional media over time it has a recommendation engine that offers suggested sites to advertise on. They also have a “bundles” section that pre-packages sites for certain popular markets like design, entertainment and iPhone apps to name a few.
Great small biz solution for your toolbox!